Get off your phone during Juice Jam
Social media is at the forefront of our daily routines. Users have become obsessed with the attention gained from posting an artsy Instagram photo — going to extreme lengths just to get that perfect angle. While social media is a good way to stay in touch with friends and family, it enables us to lose sight of our surroundings and enjoy what is right in front of us.
This idea is most overt at concerts. No matter who’s performing, there always seems to be a sea of phones above the crowd.
Many artists are aware of this habit and have publicly discussed their frustrations. Back in 2013, Prince implemented “Purple Rules” at one of his New York City shows — prohibiting photography, video and the use of phones during his set.
Some artists are going as far as to having people’s phone collected upon arrival at concerts. Yondr helps artists create a phone-free experience with their lockable phone pouches. Artists such as the The Roots, Alicia Keys and Childish Gambino have utilized the Silicon Valley-based company’s product to reinforce the importance of being in the moment and enjoying the show.
Anna Henderson | Digital Design Editor
“I wanted to give people an experience. I think telling people to put their phones away really forces a person to be present,” Gambino told Yondr.
Too many people are wrapped up in getting all of the pictures and videos needed to obtain social media validation later on. OK, cool — A$AP Ferg and Playboi Carti performed at your school and you were there. I can already see the freshmen doing this now, as a way to stunt on their high school friends. At the end of the day, y’all just look like clout chasers.
I digress. I’m not going to sit here and act like I’m totally exempt from this bad habit, because I don’t. I am just now more aware of my phone usage at the shows I attend. I usually only record my favorite songs and even then, I only record 30 to 40 seconds of it. It doesn’t make sense to pay money for a show just to go and watch it through my iPhone screen and not even look at the videos I recorded afterward. But, that’s just me.
As Juice Jam approaches, I feel like this is an important thing to consider. I know it’s impossible to have everyone do a social media blackout for the day, but just hear me out. Put your phone down and enjoy the experience. Maybe record only a couple songs, but go back and actually listen and watch the artists perform. Take note of their stage presence and energy — the way they connect with the audience. Be present.
